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AI product recommendation engine

NUT Botanicals · E-Commerce / Retail

+25% Average order value
+40% Customer retention
−20% Acquisition cost
Image: Zuko.io Images · CC BY

Challenge

The client needed personalized product recommendations to improve conversion rates and customer engagement.

Solution

An intelligent recommendation engine tailored to user preferences and behavior — RFM clustering for customer segmentation, with cleaned and analyzed transaction and browsing data driving tailored recommendations.

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